About

Jaffe Enterprises specializes in publishing and marketing support.

• Book design and layout
• Package concepts
• Ebook conversion
• Website
• Marketing / Strategic Marketing / Advertising
• Catalogs

About Ron Jaffe

Although I hold a degree in Music Composition, have sung with opera choruses, and once played backup for The Drifters, I also have a unique business history — what Jim Henson once called “an eclectic background.” From non-profit to for-profit, from working in stores to the corporate office, from nationwide conglomerate (Kmart’s purchase of Waldenbooks) to small independent startup, I’ve seen businesses and operations from many perspectives. Past corporate positions include Senior Director of Marketing for Waldenbooks and Publisher for Longmeadow Press (Walden’s $30-million in-house publishing division). In corporate life, I negotiated, created, and produced exclusive publishing programs with Jim Henson Productions, Warner Bros., DC Comics,  Kodak, and Prevention Magazine. I also was in Walden’s marketing group when they launched the industry’s first and most successful retail database marketing program — Waldenbooks Preferred Reader.

Since 1992, I’ve worked both independently (Jaffe Enterprises) and with a small groups (including Black Book Partners/JockBio, Third Story Books), focusing on creating product for a variety of vendors and licensors including Major League Baseball, Anheuser-Busch/Sea World and NASCAR. I have also worked with clients as diverse as BBC Audiobooks America, MasterCard International, Earth Satellite Corporation, Lerner Publishing, and Norwood House Press, providing services as varied as book design, financial modeling, marketing support, and web design.